I am already tired of words like “free-fall” and “meltdown” being used to describe the current state of economic affairs. I think “unprecedented” is a far more appropriate term and think companies should start taking “unprecedented” steps to communicate with key audiences in these volatile times. Our clients are finding that concern over economic events is high, because the impact is deeply personal. Building trust and reassuring your audience is necessary when communicating during hard economic times. It’s important to tell them what you know, at every juncture. Equally important is providing a place for key audiences to communicate with your leadership, ask questions or voice concerns. You can use traditional methods, or embrace social media tools to tell your story. Video podcasts, online forums, live chats and blogs are a great way to stay connected. People are ready to hear what you have to say and now is the time to get started!