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604, 2011

Video Boot Camp Tips To Help You Get Noticed

April 6th, 2011|

After a recent afternoon at "Video Boot Camp" at the University of Washington School of Communications, I am determined to do more to help our clients tell their stories in ways that have impact and get noticed. That means shooting more and better video and photos. Just to be clear, three important forces have made [...]

1101, 2011

Five Resolutions For More Effective Communications

January 11th, 2011|

I see more and more signs of a brighter economy as more companies and individuals move from survival into growth mode. Effective communication will be critical in this transition, and if you use the approach you used even a year ago, it’s not going to work. To figure it out, start with some 2011 resolutions. [...]

211, 2010

New Opportunities for Banks

November 2nd, 2010|

The $30 billion lending fund for small businesses, part of the Small Business Jobs Act passed by Congress on September 27, is beginning to generate considerable "buzz" among the news media, small business owners, and the public. In an article on the front page of its October 2 edition, The Seattle Times hailed it as [...]

2009, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]