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1004, 2012

Seven Big Thought Reminders for Communicators

April 10th, 2012|

Seven Big Thought Reminders for Communicators From PSAMA Marketing Mix The 2012 PSAMA Marketing Mix Conference in Seattle on March 20 was a home run for communicators. It was a great opportunity to step back and think globally about issues like engagement, social media, and user based communication. My goal is to write in detail [...]

903, 2012

"Getting to Calm–The Art and Value of Slowing Down as a Parent" has something for everyone to think about.

March 9th, 2012|

My wife, Loma, and I attended the annual fundraiser for PEPS (Program for Early Parent Support) Tuesday, March 6 at Fischer Pavilion.  The audience trended heavily to the younger consumers who get great value from PEPS (http://www.peps.org/) when they first become parents. They provide thousands of volunteer hours to sustain a growing range of programs [...]

1302, 2012

Social Media and "Generation Flux" Converge in 2012

February 13th, 2012|

Just finished "The Secrets of Generation Flux," by Robert Safian, the cover story in the February Fast Company Magazine tinyurl.com/77lkeb4. You will find it is perfect to jump-start your efforts to incorporate social media into your communication mix for 2012. (That was one of your resolutions, right?) A brief summary… Generation Flux is about operating [...]

1510, 2011

Now is really the time to "Get Visual"

October 15th, 2011|

Understanding the power and importance of telling a visually compelling story and incorporating it into a presentation on a rush deadline are very different things.  When I faced the challenge recently, it reminded me of the Chinese proverb, “If we do not change direction we are likely to end up where we are headed." Going [...]