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1701, 2013

Mixed Outlook – Positive Trends at Seattle University’s 2013 Forecast Event

January 17th, 2013|

While the long awaited turnaround in the U.S. economy is well underway, there are still areas of concern and employment is not expected to grow as quickly as many people have hoped. Those were some of my takeaways from remarks by Vladimir Bejan of the Albers School and Stan Humphries, chief economist at Zillow. Bejan [...]

301, 2013

Three Resolutions to Get You Off To a Fast Start in Communicating in 2013

January 3rd, 2013|

I still believe the New Year is a great time for making some resolutions. Yes, they have a bad name because most people, including me, don't do too well at keeping them. Despite that, I offer three that will pay big dividends.  All three can be completed by the end of first quarter to give [...]

2409, 2012

Welcome to "Brand Journalism"

September 24th, 2012|

Welcome to "Brand Journalism."  While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies  rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]

1004, 2012

Seven Big Thought Reminders for Communicators

April 10th, 2012|

Seven Big Thought Reminders for Communicators From PSAMA Marketing Mix The 2012 PSAMA Marketing Mix Conference in Seattle on March 20 was a home run for communicators. It was a great opportunity to step back and think globally about issues like engagement, social media, and user based communication. My goal is to write in detail [...]