1610, 2013

Steps to a Successful Brand Journalism Program

October 16th, 2013|

Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]

609, 2013

Being Curious about the New is the Only Way to Prepare… for the Future

September 6th, 2013|

Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the  area, from multiple construction projects in South Lake [...]

2803, 2013

Social Media Tips to Engage Your Audience

March 28th, 2013|

These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/

2302, 2013

Planning to Use Social and Digital Media? Think Simple -Think Fast – Let Go!

February 23rd, 2013|

I am beginning to think I am making the case unnecessarily complicated for why organizations need to get involved now in digital and social media. Two items I read recently made a compelling case that greater participation in social and digital media is critical for organizations to survive and also made it clear this charge [...]