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3011, 2013

Embracing a Transition in Life and Communication

November 30th, 2013|

I am in a wonderful phase of my personal life and career.   As I was reflecting on what I think will be exciting growth in 2013, I decided it was a great time to talk about my transition and what it means for VHPR. I’ve spent over 40 years as a newspaper reporter, university writer/editor, [...]

1610, 2013

Steps to a Successful Brand Journalism Program

October 16th, 2013|

Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]

609, 2013

Being Curious about the New is the Only Way to Prepare… for the Future

September 6th, 2013|

Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the  area, from multiple construction projects in South Lake [...]

2803, 2013

Social Media Tips to Engage Your Audience

March 28th, 2013|

These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/