Alaska has always been my airline. They are locked in battle with larger Delta for customers, routes and independence. The February issue of Beyond magazine discusses their "brand reenergizing."
Respected local branding firm Hornall Anderson did the work visual word and the article features two Alaska executives discussing what they wanted to accomplish.
Family still an important part of VHPR as Boyd celebrates the start of a new decade in our still new (and fun) downtown “hood.”
Drive the brand journalism bandwagon! Brand journalism is hot right now. If you think it’s a fleeting trend, pay attention.
Reader and viewer attention spans are shrinking as demand for their attention grows. Does everything you send them on mobile phones, via e-mail or in other channels tell a strong consistent brand message for you? Here are some questions to help evaluate your story.