2108, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]

1906, 2009

Social Media Brings About Unexpected Connections

June 19th, 2009|

The recent wedding of Heidi Hall, long-time VHPR Account Manager who is now at APCO Worldwide and Scott Tafferra, who formerly worked for First Mutual (a VHPR client) was a great VHPR reunion and as well as a time to reflect on the evolution of social media. Why this strange connection? Around the time that [...]

805, 2009

Seattle Fire Department Launches Blog

May 8th, 2009|

http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs.  Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]

2003, 2009

Facebook Begins to Impact Businesses

March 20th, 2009|

Thanks to Anita Thompson, editor of Costco Connection, for sharing this great example of how the “community building” features of Facebook will likely be used in the future, and how important it is for those who tap into them to understand the rules. The first link is to a Canadian newspaper reporting on a mayor [...]