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2411, 2009

Are You Ready for a 2010 Upturn? Start by finding new ways to engage your customers

November 24th, 2009|

Recent conversations with folks representing a wide range of industries tells me the jury is still out on how much of an economic upturn we'll see in 2010. Banks are still slow to lend, construction is at a standstill and excess buildings are still under construction. That being said, there are signs that in some [...]

2108, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]

1906, 2009

Social Media Brings About Unexpected Connections

June 19th, 2009|

The recent wedding of Heidi Hall, long-time VHPR Account Manager who is now at APCO Worldwide and Scott Tafferra, who formerly worked for First Mutual (a VHPR client) was a great VHPR reunion and as well as a time to reflect on the evolution of social media. Why this strange connection? Around the time that [...]

805, 2009

Seattle Fire Department Launches Blog

May 8th, 2009|

http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs.  Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]