1101, 2011

Five Resolutions For More Effective Communications

January 11th, 2011|

I see more and more signs of a brighter economy as more companies and individuals move from survival into growth mode. Effective communication will be critical in this transition, and if you use the approach you used even a year ago, it’s not going to work. To figure it out, start with some 2011 resolutions. [...]

211, 2010

New Opportunities for Banks

November 2nd, 2010|

The $30 billion lending fund for small businesses, part of the Small Business Jobs Act passed by Congress on September 27, is beginning to generate considerable "buzz" among the news media, small business owners, and the public. In an article on the front page of its October 2 edition, The Seattle Times hailed it as [...]

2009, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

2308, 2010

Tacoma Dome Concert by Lady Gaga: Just Plain Fun – And a Lesson in Communication

August 23rd, 2010|

Several months ago, some friends asked us to attend the Lady Gaga Concert at the Tacoma Dome on August 21. I confess - my wife Loma and I didn't really know what we were committing to, but it sounded like fun and a chance to observe a master marketer and communicator. Her two-hour performance, before [...]