2009, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

2308, 2010

Tacoma Dome Concert by Lady Gaga: Just Plain Fun – And a Lesson in Communication

August 23rd, 2010|

Several months ago, some friends asked us to attend the Lady Gaga Concert at the Tacoma Dome on August 21. I confess - my wife Loma and I didn't really know what we were committing to, but it sounded like fun and a chance to observe a master marketer and communicator. Her two-hour performance, before [...]

1108, 2010

And Please, "Don't Tell Me I Look Better Naked."

August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

508, 2010

Reflections on a Seven Day Cycling Trip After a Healthy Time Out of the Saddle

August 5th, 2010|

My seven day cycling adventure in Eastern Washington and Canada is now a memory, and my body has fully recovered from the agony I put it through. I have a real sense of accomplishment for completing this adventure and am equally pleased my brain is now empty of a desire to do anything like this [...]