The $30 billion lending fund for small businesses, part of the Small Business Jobs Act passed by Congress on September 27, is beginning to generate considerable “buzz” among the news media, small business owners, and the public.

In an article on the front page of its October 2 edition, The Seattle Times hailed it as “$30 billion in Fresh Hope.” The Washington Bureau of bizjournals.com said to expect a “boom in Small Business Administration Lending in the fourth quarter, thanks to passage of the legislation.”

Yet some community bankers privately express concern about participating given the controversy that still swirls around the TARP program, reluctance to deal with more regulations, and doubts about finding qualified prospects.

This could be a unique opportunity to manage your reputation and grow. This is a chance that has not been available for a while. To determine if this approach is right for you, VHPR can help you evaluate the opportunities and risks, and develop a comprehensive messaging and reputation management plan for moving forward. We also develop compelling, consistent messaging to tell your story to all your key audiences.

This is also a perfect topic for engaging the growing number of younger business owners who rely on their website, word of mouth marketing, and sites such as Facebook, LinkedIn and Twitter to make their business connections.