Here’s a Critical Question for You:
How Is Your Business Doing on the VHPR B+3C Communication Scale?
Ok–this time we mean it! As you look out at the prospects for 2015 it looks very much that a year of real change is upon us. That real change will come in three key areas:
- Customers will really begin to spend with gusto and many businesses are not ready.
- The long discussed managerial leadership transition from Baby Boomers to Gen X and Millennials is going to bring major changes to workplace and customer communications.
- The transition to the mobile world has happened at a pace few anticipated. Communicating with customers and employees and listening to them is all happening on your mobile device.
Here are the definitions for your B+3C Scale. More on how to rate them and make changes later.
B is for your Brand:
In a fast-changing world it is critical that your brand is clear, has impact and captures what makes you different.