Print the survey from this Web page or download and print out this pdf version:
Use this survey to determine how well your brand is doing. Ask several people in your organization to take it as well.
- Our story is interesting and clear and addresses issues important to our clients.
- Our employees know what makes us special and live that brand every day.
- Our employees are empowered to provide the type of service our customers expect and resolve problems
- Our brand story and where we tell it has evolved to respond to the rapid growth of social media and the growth in reliance on the mobile platform.
Scoring: Refer to the responses on these as a great start in deciding where you are and what you need to do.
As you review the survey results, also consider the following:
- Do we know why our customers want to do business with us?
- What sets us apart from the other firms they could be working with?
- Have we refreshed our brand values to reflect the changes in our customer needs and wants?
- Do employees understand the answers to these questions?
- Are they empowered to take the steps necessary to fix things that stand in the way of delivering on your brand promise?
- Have you developed a set of stories and examples?