In my article on understanding how you are doing on your B-3C communication planning. Here are a few generational reminders.

  • Men and women now aged 23 (born in 1991) are the largest one year demographic.
  • Millennial (see below) have now passed baby boomers as our largest group.
  • The transition of power and control from Baby Boomers to Gen Xers and Millennials is in full-swing.

Generations through the years

Baby Boomers: Born between 1946 and 1964; 75 million plus. Used to being in charge

Gen X: Born between 1965 and 1976; 44 million-held back by Baby Boomers and weak economy

Millennial’s: Born between 1977 and 1994; Just passed Baby Boomers in size, the mobile generation

Gen Z: Born between 1995 and ???; Growing rapidly, stay tuned.