19 09, 2008

Unprecedented Communication for Unprecedented Times

September 19th, 2008|

I am already tired of words like “free-fall” and “meltdown” being used to describe the current state of economic affairs.  I think “unprecedented” is a far more appropriate term and think companies should start taking “unprecedented” steps to communicate with key audiences in these volatile times.  Our clients are finding that concern over economic events [...]

15 09, 2008

Wall Street Journal Launches New Social Media Site

September 15th, 2008|

The Wall Street Journal launched a new social media site this week.  In addition to providing content found in the WSJ, the new site will allow users to email, set up personal profiles, and consult business professionals about topics they are experts on.  Subscribers of the Wall Street Journal can use this site free of [...]

8 09, 2008

Explore the World of Social Media Through Blogging

September 8th, 2008|

Are you interested in the “world of blogging” but aren’t quite sure how to get started?! Here is a great site that compiles the Top 50 Social Media Blogs of 2008. Just click on the link below and try out one of the blog sites. This is a wonderful way to gain experience with blogging [...]

2 09, 2008

Mainstream Media is Launching into the World of Facebook, MySpace and Twitter

September 2nd, 2008|

Watch some of the analysis covering the 2008 Presidential Election and other top political stories on Cable News Network (CNN) in the evenings.  In addition to speaking on camera with political experts and media representatives, the host will frequently incorporate material from social media platforms.  This practice illustrates how traditional forms of media are merging with social media [...]

2 09, 2008

Social Media Offers Great Tools for Getting Through Tough Economic Times

September 2nd, 2008|

Despite all the chatter about social media, we find that many traditional companies are still reluctant to use these new tools to engage their customers and employees. This reluctance is a result of three things: the inability to help management fully understand the potential, concern over being burned, and the difficulty in deciding where to [...]

5 08, 2008

Thought Leader Defined

August 5th, 2008|

You will be hearing us use the term Thought Leader from time to time and we just realized that we haven’t defined it on the VHPR blog yet. Below is the definition, but make sure to let us know if there are other social media / web 2.0 definitions we should post to the blog. [...]

28 07, 2008

Tag Clouds & Why We Use Them

July 28th, 2008|

VHPR’s new website has a tag cloud! But what is a tag cloud, and why are we using one? A tag cloud visually represents the number of times certain words and phrases appear on a website or blog. The more a word is used in tagging (categorizing) something, the larger that word becomes in the [...]

18 07, 2008

Staying ahead of your competitors

July 18th, 2008|

Staying ahead of your competitors can be tough in the social media / web 2.0 era, just ask the United States Army. United States Army Secretary Pete Geren says the Army is still lagging in social media communications. He said that this explains how "just one man in a cave that's hooked up to the [...]

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