19 06, 2009

Social Media Brings About Unexpected Connections

2019-01-05T13:13:08+00:00June 19th, 2009|

The recent wedding of Heidi Hall, long-time VHPR Account Manager who is now at APCO Worldwide and Scott Tafferra, who formerly worked for First Mutual (a VHPR client) was a great VHPR reunion and as well as a time to reflect on the evolution of social media. Why this strange connection? Around the time that [...]

20 03, 2009

Facebook Begins to Impact Businesses

2019-01-05T13:13:11+00:00March 20th, 2009|

Thanks to Anita Thompson, editor of Costco Connection, for sharing this great example of how the “community building” features of Facebook will likely be used in the future, and how important it is for those who tap into them to understand the rules. The first link is to a Canadian newspaper reporting on a mayor [...]

11 02, 2009

Social Media More Important Than Ever

2019-01-05T13:13:14+00:00February 11th, 2009|

As budget and staff cutbacks spread in companies and government agencies, it can be tempting to put new ideas, such as making greater use of social media, on hold. That is not a good idea. Here’s why.First, regardless of the economy, a growing number of employees and customers are using social media sites to meet [...]

5 12, 2008

VHPR Social Media Program featured in Media Inc Magazine

2019-01-05T13:13:15+00:00December 5th, 2008|

If you are looking for a concise summary of the VHPR social media program you need to look no further than the November issue of Media Inc. Magazine.  It contains an advertisement, article explaining the program in brief and a profile of the agency. Click the links above to to see all three or e-mail Info@vhpr.com [...]

22 09, 2008

Facebook: The 11 Business Benefits

2019-01-05T13:13:16+00:00September 22nd, 2008|

The popularity of Facebook is growing.  What began as a social networking tool for college students on campuses across the United States has evolved into an international platform for professionals and business-minded people.  Businesses are using this social media tool as a medium to reach out to their clients and market their brand.  Click on [...]

19 09, 2008

Unprecedented Communication for Unprecedented Times

2019-01-05T13:13:16+00:00September 19th, 2008|

I am already tired of words like “free-fall” and “meltdown” being used to describe the current state of economic affairs.  I think “unprecedented” is a far more appropriate term and think companies should start taking “unprecedented” steps to communicate with key audiences in these volatile times.  Our clients are finding that concern over economic events [...]

15 09, 2008

Wall Street Journal Launches New Social Media Site

2019-01-05T13:13:17+00:00September 15th, 2008|

The Wall Street Journal launched a new social media site this week.  In addition to providing content found in the WSJ, the new site will allow users to email, set up personal profiles, and consult business professionals about topics they are experts on.  Subscribers of the Wall Street Journal can use this site free of [...]

8 09, 2008

Explore the World of Social Media Through Blogging

2019-01-05T13:13:18+00:00September 8th, 2008|

Are you interested in the “world of blogging” but aren’t quite sure how to get started?! Here is a great site that compiles the Top 50 Social Media Blogs of 2008. Just click on the link below and try out one of the blog sites. This is a wonderful way to gain experience with blogging [...]

2 09, 2008

Mainstream Media is Launching into the World of Facebook, MySpace and Twitter

2019-01-05T13:13:19+00:00September 2nd, 2008|

Watch some of the analysis covering the 2008 Presidential Election and other top political stories on Cable News Network (CNN) in the evenings.  In addition to speaking on camera with political experts and media representatives, the host will frequently incorporate material from social media platforms.  This practice illustrates how traditional forms of media are merging with social media [...]

2 09, 2008

Social Media Offers Great Tools for Getting Through Tough Economic Times

2019-01-05T13:13:19+00:00September 2nd, 2008|

Despite all the chatter about social media, we find that many traditional companies are still reluctant to use these new tools to engage their customers and employees. This reluctance is a result of three things: the inability to help management fully understand the potential, concern over being burned, and the difficulty in deciding where to [...]