20 09, 2010

Don't Overlook the Aggregators

2019-01-05T13:12:46+00:00September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

11 08, 2010

And Please, "Don't Tell Me I Look Better Naked."

2019-01-05T13:12:47+00:00August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

26 05, 2010

Location, location, location – extend the value of your brand into the gathering places of new markets

2019-01-05T13:12:48+00:00May 26th, 2010|

The new gathering places—the water coolers, street corners, and picket fences—of our time are on the Web. Conversations that can influence how the public knows about and evaluates your products and services are taking place in blogs, on FaceBook and through Twitter. Are you there to hear what’s being said? Are you there to engage [...]

6 05, 2010

Need Proof the Economy is Improving? Do Some Tennis Shoe Research

2019-01-05T13:12:48+00:00May 6th, 2010|

While you wouldn't know it from the Pacific Northwest weather, it feels like the economic climate is definitely warming up. I'll leave it to the research firms to come up with the “proof statements” like consumer confidence, manufacturing data and home sales. My “tennis shoe indicators” (gained by walking around and chatting) point towards an [...]

22 03, 2010

Getting Your Organization to Phase II in Social Media

2019-01-05T13:12:48+00:00March 22nd, 2010|

Like so many items that deal with the new world of social media, the idea for this post came from random events. The first was trying to come up with a topic for a forum on social media I'll be moderating in a few weeks. Since I met with the same business group last year, [...]

21 08, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

2019-01-05T13:13:04+00:00August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]