20 09, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

23 08, 2010

Tacoma Dome Concert by Lady Gaga: Just Plain Fun – And a Lesson in Communication

August 23rd, 2010|

Several months ago, some friends asked us to attend the Lady Gaga Concert at the Tacoma Dome on August 21. I confess - my wife Loma and I didn't really know what we were committing to, but it sounded like fun and a chance to observe a master marketer and communicator. Her two-hour performance, before [...]

11 08, 2010

And Please, "Don't Tell Me I Look Better Naked."

August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

5 08, 2010

Reflections on a Seven Day Cycling Trip After a Healthy Time Out of the Saddle

August 5th, 2010|

My seven day cycling adventure in Eastern Washington and Canada is now a memory, and my body has fully recovered from the agony I put it through. I have a real sense of accomplishment for completing this adventure and am equally pleased my brain is now empty of a desire to do anything like this [...]

26 05, 2010

Location, location, location – extend the value of your brand into the gathering places of new markets

May 26th, 2010|

The new gathering places—the water coolers, street corners, and picket fences—of our time are on the Web. Conversations that can influence how the public knows about and evaluates your products and services are taking place in blogs, on FaceBook and through Twitter. Are you there to hear what’s being said? Are you there to engage [...]

6 05, 2010

Need Proof the Economy is Improving? Do Some Tennis Shoe Research

May 6th, 2010|

While you wouldn't know it from the Pacific Northwest weather, it feels like the economic climate is definitely warming up. I'll leave it to the research firms to come up with the “proof statements” like consumer confidence, manufacturing data and home sales. My “tennis shoe indicators” (gained by walking around and chatting) point towards an [...]

22 03, 2010

Getting Your Organization to Phase II in Social Media

March 22nd, 2010|

Like so many items that deal with the new world of social media, the idea for this post came from random events. The first was trying to come up with a topic for a forum on social media I'll be moderating in a few weeks. Since I met with the same business group last year, [...]

2 01, 2010

Thoughts on Behavior Styles, Social Media and Keeping My Glass Half Full in 2010

January 2nd, 2010|

Happy New Year! I'm definitely on the list of folks who was delighted to see 2009 fade into history. Although my personal life was enriched by a new granddaughter, a new son-in-law and some great family and cycling time, let's face it, the business climate was lousy. I believe we can see better days in [...]

24 11, 2009

Are You Ready for a 2010 Upturn? Start by finding new ways to engage your customers

November 24th, 2009|

Recent conversations with folks representing a wide range of industries tells me the jury is still out on how much of an economic upturn we'll see in 2010. Banks are still slow to lend, construction is at a standstill and excess buildings are still under construction. That being said, there are signs that in some [...]

21 08, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]