9 03, 2012

"Getting to Calm–The Art and Value of Slowing Down as a Parent" has something for everyone to think about.

March 9th, 2012|

My wife, Loma, and I attended the annual fundraiser for PEPS (Program for Early Parent Support) Tuesday, March 6 at Fischer Pavilion.  The audience trended heavily to the younger consumers who get great value from PEPS (http://www.peps.org/) when they first become parents. They provide thousands of volunteer hours to sustain a growing range of programs [...]

13 02, 2012

Social Media and "Generation Flux" Converge in 2012

February 13th, 2012|

Just finished "The Secrets of Generation Flux," by Robert Safian, the cover story in the February Fast Company Magazine tinyurl.com/77lkeb4. You will find it is perfect to jump-start your efforts to incorporate social media into your communication mix for 2012. (That was one of your resolutions, right?) A brief summary… Generation Flux is about operating [...]

15 10, 2011

Now is really the time to "Get Visual"

October 15th, 2011|

Understanding the power and importance of telling a visually compelling story and incorporating it into a presentation on a rush deadline are very different things.  When I faced the challenge recently, it reminded me of the Chinese proverb, “If we do not change direction we are likely to end up where we are headed." Going [...]

6 04, 2011

Video Boot Camp Tips To Help You Get Noticed

April 6th, 2011|

After a recent afternoon at "Video Boot Camp" at the University of Washington School of Communications, I am determined to do more to help our clients tell their stories in ways that have impact and get noticed. That means shooting more and better video and photos. Just to be clear, three important forces have made [...]

11 01, 2011

Five Resolutions For More Effective Communications

January 11th, 2011|

I see more and more signs of a brighter economy as more companies and individuals move from survival into growth mode. Effective communication will be critical in this transition, and if you use the approach you used even a year ago, it’s not going to work. To figure it out, start with some 2011 resolutions. [...]

20 09, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

11 08, 2010

And Please, "Don't Tell Me I Look Better Naked."

August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

Go to Top