6 09, 2013

Being Curious about the New is the Only Way to Prepare… for the Future

September 6th, 2013|

Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the  area, from multiple construction projects in South Lake [...]

28 03, 2013

Social Media Tips to Engage Your Audience

March 28th, 2013|

These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/

23 02, 2013

Planning to Use Social and Digital Media? Think Simple -Think Fast – Let Go!

February 23rd, 2013|

I am beginning to think I am making the case unnecessarily complicated for why organizations need to get involved now in digital and social media. Two items I read recently made a compelling case that greater participation in social and digital media is critical for organizations to survive and also made it clear this charge [...]

17 01, 2013

Mixed Outlook – Positive Trends at Seattle University’s 2013 Forecast Event

January 17th, 2013|

While the long awaited turnaround in the U.S. economy is well underway, there are still areas of concern and employment is not expected to grow as quickly as many people have hoped. Those were some of my takeaways from remarks by Vladimir Bejan of the Albers School and Stan Humphries, chief economist at Zillow. Bejan [...]

10 04, 2012

Seven Big Thought Reminders for Communicators

April 10th, 2012|

Seven Big Thought Reminders for Communicators From PSAMA Marketing Mix The 2012 PSAMA Marketing Mix Conference in Seattle on March 20 was a home run for communicators. It was a great opportunity to step back and think globally about issues like engagement, social media, and user based communication. My goal is to write in detail [...]

9 03, 2012

"Getting to Calm–The Art and Value of Slowing Down as a Parent" has something for everyone to think about.

March 9th, 2012|

My wife, Loma, and I attended the annual fundraiser for PEPS (Program for Early Parent Support) Tuesday, March 6 at Fischer Pavilion.  The audience trended heavily to the younger consumers who get great value from PEPS (http://www.peps.org/) when they first become parents. They provide thousands of volunteer hours to sustain a growing range of programs [...]

13 02, 2012

Social Media and "Generation Flux" Converge in 2012

February 13th, 2012|

Just finished "The Secrets of Generation Flux," by Robert Safian, the cover story in the February Fast Company Magazine tinyurl.com/77lkeb4. You will find it is perfect to jump-start your efforts to incorporate social media into your communication mix for 2012. (That was one of your resolutions, right?) A brief summary… Generation Flux is about operating [...]

15 10, 2011

Now is really the time to "Get Visual"

October 15th, 2011|

Understanding the power and importance of telling a visually compelling story and incorporating it into a presentation on a rush deadline are very different things.  When I faced the challenge recently, it reminded me of the Chinese proverb, “If we do not change direction we are likely to end up where we are headed." Going [...]

6 04, 2011

Video Boot Camp Tips To Help You Get Noticed

April 6th, 2011|

After a recent afternoon at "Video Boot Camp" at the University of Washington School of Communications, I am determined to do more to help our clients tell their stories in ways that have impact and get noticed. That means shooting more and better video and photos. Just to be clear, three important forces have made [...]

11 01, 2011

Five Resolutions For More Effective Communications

January 11th, 2011|

I see more and more signs of a brighter economy as more companies and individuals move from survival into growth mode. Effective communication will be critical in this transition, and if you use the approach you used even a year ago, it’s not going to work. To figure it out, start with some 2011 resolutions. [...]