Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. At the same time, it’s more important than ever for employees to understand key corporate messages and that the company understands the employees’ opinions and insights. VHPR utilizes a variety of tools and approaches to gather solid, statistically valid information that you can analyze and use to improve both public and workplace communication.
Alaska has always been my airline. They are locked in battle with larger Delta for customers, routes and independence. The February issue of Beyond magazine discusses their "brand reenergizing."
Respected local branding firm Hornall Anderson did the work visual word and the article features two Alaska executives discussing what they wanted to accomplish.