Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. At the same time, it’s more important than ever for employees to understand key corporate messages and that the company understands the employees’ opinions and insights. VHPR utilizes a variety of tools and approaches to gather solid, statistically valid information that you can analyze and use to improve both public and workplace communication.
Alaska has always been my airline. They are locked in battle with larger Delta for customers, routes and independence. The February issue of Beyond magazine discusses their "brand reenergizing."
Respected local branding firm Hornall Anderson did the work visual word and the article features two Alaska executives discussing what they wanted to accomplish.
Drive the brand journalism bandwagon! Brand journalism is hot right now. If you think it’s a fleeting trend, pay attention.
How to determine if you are telling a great story to your key audiences.
Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]
I still believe the New Year is a great time for making some resolutions. Yes, they have a bad name because most people, including me, don't do too well at keeping them. Despite that, I offer three that will pay big dividends. All three can be completed by the end of first quarter to give [...]
Welcome to "Brand Journalism." While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]
What fun to see long-time client Baker Boyer Bank win top honors in the mid-sized companies division of the Seattle Business Magazine Best Places to Work Competition at the Westin Hotel on June 16. tinyurl.com/3rn2bcg With entries at an all time high and 650 in attendance its clear many organizations realize it's important to focus [...]
Here's another example of the way you tell your story in the new media world. The Washington Manufacturing Alert produced by former Seattle Post-Intelligencer business writer Bill Virgin has now added a space for its subscribers to tell their stories. VHPR was one of the first participants. Great newsletter--great advertisers? Click on image to [...]
http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs. Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]