Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. At the same time, it’s more important than ever for employees to understand key corporate messages and that the company understands the employees’ opinions and insights. VHPR utilizes a variety of tools and approaches to gather solid, statistically valid information that you can analyze and use to improve both public and workplace communication.

14 03, 2016

Does Your Brand Need Some Reenergizing?

2019-01-05T13:12:38-07:00March 14th, 2016|

Alaska has always been my airline. They are locked in battle with larger Delta for customers, routes and independence. The February issue of Beyond magazine discusses their "brand reenergizing."

Respected local branding firm Hornall Anderson did the work visual word and the article features two Alaska executives discussing what they wanted to accomplish.

16 10, 2013

Steps to a Successful Brand Journalism Program

2019-01-05T13:12:40-07:00October 16th, 2013|

Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]

24 09, 2012

Welcome to "Brand Journalism"

2019-01-05T13:12:42-07:00September 24th, 2012|

Welcome to "Brand Journalism."  While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies  rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]

21 06, 2011

“Best Places To Work” Are A Great Place For Customers Too

2019-01-05T13:12:44-07:00June 21st, 2011|

What fun to see long-time client Baker Boyer Bank win top honors in the mid-sized companies division of the Seattle Business Magazine Best Places to Work Competition at the Westin Hotel on June 16.  tinyurl.com/3rn2bcg With entries at an all time high and 650 in attendance its clear many organizations realize it's important to focus [...]

23 06, 2010

Telling Your Story in the New Media World

2019-01-05T13:12:48-07:00June 23rd, 2010|

Here's another example of the way you tell your story in the new media world.  The Washington Manufacturing Alert produced by former Seattle Post-Intelligencer business writer Bill Virgin has now added a space for its subscribers to tell their stories. VHPR was one of the first participants.  Great newsletter--great advertisers? Click on image to [...]

8 05, 2009

Seattle Fire Department Launches Blog

2019-01-05T13:13:10-07:00May 8th, 2009|

http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs.  Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]