About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 72 blog entries.
19 06, 2009

Social Media Brings About Unexpected Connections

2019-01-05T13:13:08+00:00June 19th, 2009|

The recent wedding of Heidi Hall, long-time VHPR Account Manager who is now at APCO Worldwide and Scott Tafferra, who formerly worked for First Mutual (a VHPR client) was a great VHPR reunion and as well as a time to reflect on the evolution of social media. Why this strange connection? Around the time that [...]

8 05, 2009

Seattle Fire Department Launches Blog

2019-01-05T13:13:10+00:00May 8th, 2009|

http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs.  Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]

20 03, 2009

Facebook Begins to Impact Businesses

2019-01-05T13:13:11+00:00March 20th, 2009|

Thanks to Anita Thompson, editor of Costco Connection, for sharing this great example of how the “community building” features of Facebook will likely be used in the future, and how important it is for those who tap into them to understand the rules. The first link is to a Canadian newspaper reporting on a mayor [...]

11 02, 2009

Social Media More Important Than Ever

2019-01-05T13:13:14+00:00February 11th, 2009|

As budget and staff cutbacks spread in companies and government agencies, it can be tempting to put new ideas, such as making greater use of social media, on hold. That is not a good idea. Here’s why.First, regardless of the economy, a growing number of employees and customers are using social media sites to meet [...]

9 02, 2009

VHPR Clients Featured in the Puget Sound Business Journal

2019-01-05T13:13:15+00:00February 9th, 2009|

Washington Federal Savings Bank and Frontier Bank leaders both quoted in Feb. 6 Puget Sound Business Journal article.  The front page story discussed  implications of possible losses at the Federal Home Loan Bank. Brent Beardsall, CFO of Washington Federal and Pat Fahey, CEO of Frontier Bank in Everett were both interviewed for the article. Beardsall [...]

5 12, 2008

VHPR Social Media Program featured in Media Inc Magazine

2019-01-05T13:13:15+00:00December 5th, 2008|

If you are looking for a concise summary of the VHPR social media program you need to look no further than the November issue of Media Inc. Magazine.  It contains an advertisement, article explaining the program in brief and a profile of the agency. Click the links above to to see all three or e-mail Info@vhpr.com [...]

22 09, 2008

Facebook: The 11 Business Benefits

2019-01-05T13:13:16+00:00September 22nd, 2008|

The popularity of Facebook is growing.  What began as a social networking tool for college students on campuses across the United States has evolved into an international platform for professionals and business-minded people.  Businesses are using this social media tool as a medium to reach out to their clients and market their brand.  Click on [...]

19 09, 2008

Unprecedented Communication for Unprecedented Times

2019-01-05T13:13:16+00:00September 19th, 2008|

I am already tired of words like “free-fall” and “meltdown” being used to describe the current state of economic affairs.  I think “unprecedented” is a far more appropriate term and think companies should start taking “unprecedented” steps to communicate with key audiences in these volatile times.  Our clients are finding that concern over economic events [...]

15 09, 2008

Wall Street Journal Launches New Social Media Site

2019-01-05T13:13:17+00:00September 15th, 2008|

The Wall Street Journal launched a new social media site this week.  In addition to providing content found in the WSJ, the new site will allow users to email, set up personal profiles, and consult business professionals about topics they are experts on.  Subscribers of the Wall Street Journal can use this site free of [...]

12 09, 2008

See How Boyer Bank Uses Social Media to Emphasize Financial Soundness

2019-01-05T13:13:17+00:00September 12th, 2008|

   With many banks in financial turmoil, Walla Walla’s Baker Boyer Bank wanted to emphasize its strong financial position. Chairman and CEO Megan Clubb used a video podcast to announce a 10 cent stock dividend and remind customers  that Baker Boyer had not participated in risky real estate loans.  Direct access from the front page [...]