­

About Boyd Vander Houwen

This author has not yet filled in any details.
So far Boyd Vander Houwen has created 69 blog entries.
11 02, 2009

Social Media More Important Than Ever

February 11th, 2009|

As budget and staff cutbacks spread in companies and government agencies, it can be tempting to put new ideas, such as making greater use of social media, on hold. That is not a good idea. Here’s why.First, regardless of the economy, a growing number of employees and customers are using social media sites to meet [...]

9 02, 2009

VHPR Clients Featured in the Puget Sound Business Journal

February 9th, 2009|

Washington Federal Savings Bank and Frontier Bank leaders both quoted in Feb. 6 Puget Sound Business Journal article.  The front page story discussed  implications of possible losses at the Federal Home Loan Bank. Brent Beardsall, CFO of Washington Federal and Pat Fahey, CEO of Frontier Bank in Everett were both interviewed for the article. Beardsall [...]

5 12, 2008

VHPR Social Media Program featured in Media Inc Magazine

December 5th, 2008|

If you are looking for a concise summary of the VHPR social media program you need to look no further than the November issue of Media Inc. Magazine.  It contains an advertisement, article explaining the program in brief and a profile of the agency. Click the links above to to see all three or e-mail Info@vhpr.com [...]

22 09, 2008

Facebook: The 11 Business Benefits

September 22nd, 2008|

The popularity of Facebook is growing.  What began as a social networking tool for college students on campuses across the United States has evolved into an international platform for professionals and business-minded people.  Businesses are using this social media tool as a medium to reach out to their clients and market their brand.  Click on [...]

19 09, 2008

Unprecedented Communication for Unprecedented Times

September 19th, 2008|

I am already tired of words like “free-fall” and “meltdown” being used to describe the current state of economic affairs.  I think “unprecedented” is a far more appropriate term and think companies should start taking “unprecedented” steps to communicate with key audiences in these volatile times.  Our clients are finding that concern over economic events [...]

15 09, 2008

Wall Street Journal Launches New Social Media Site

September 15th, 2008|

The Wall Street Journal launched a new social media site this week.  In addition to providing content found in the WSJ, the new site will allow users to email, set up personal profiles, and consult business professionals about topics they are experts on.  Subscribers of the Wall Street Journal can use this site free of [...]

12 09, 2008

See How Boyer Bank Uses Social Media to Emphasize Financial Soundness

September 12th, 2008|

   With many banks in financial turmoil, Walla Walla’s Baker Boyer Bank wanted to emphasize its strong financial position. Chairman and CEO Megan Clubb used a video podcast to announce a 10 cent stock dividend and remind customers  that Baker Boyer had not participated in risky real estate loans.  Direct access from the front page [...]

8 09, 2008

Explore the World of Social Media Through Blogging

September 8th, 2008|

Are you interested in the “world of blogging” but aren’t quite sure how to get started?! Here is a great site that compiles the Top 50 Social Media Blogs of 2008. Just click on the link below and try out one of the blog sites. This is a wonderful way to gain experience with blogging [...]

2 09, 2008

Mainstream Media is Launching into the World of Facebook, MySpace and Twitter

September 2nd, 2008|

Watch some of the analysis covering the 2008 Presidential Election and other top political stories on Cable News Network (CNN) in the evenings.  In addition to speaking on camera with political experts and media representatives, the host will frequently incorporate material from social media platforms.  This practice illustrates how traditional forms of media are merging with social media [...]

2 09, 2008

Social Media Offers Great Tools for Getting Through Tough Economic Times

September 2nd, 2008|

Despite all the chatter about social media, we find that many traditional companies are still reluctant to use these new tools to engage their customers and employees. This reluctance is a result of three things: the inability to help management fully understand the potential, concern over being burned, and the difficulty in deciding where to [...]