About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 72 blog entries.
11 08, 2010

And Please, "Don't Tell Me I Look Better Naked."

2019-01-05T13:12:47+00:00August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

23 06, 2010

Telling Your Story in the New Media World

2019-01-05T13:12:48+00:00June 23rd, 2010|

Here's another example of the way you tell your story in the new media world.  The Washington Manufacturing Alert produced by former Seattle Post-Intelligencer business writer Bill Virgin has now added a space for its subscribers to tell their stories. VHPR was one of the first participants.  Great newsletter--great advertisers? Click on image to [...]

26 05, 2010

Location, location, location – extend the value of your brand into the gathering places of new markets

2019-01-05T13:12:48+00:00May 26th, 2010|

The new gathering places—the water coolers, street corners, and picket fences—of our time are on the Web. Conversations that can influence how the public knows about and evaluates your products and services are taking place in blogs, on FaceBook and through Twitter. Are you there to hear what’s being said? Are you there to engage [...]

6 05, 2010

Need Proof the Economy is Improving? Do Some Tennis Shoe Research

2019-01-05T13:12:48+00:00May 6th, 2010|

While you wouldn't know it from the Pacific Northwest weather, it feels like the economic climate is definitely warming up. I'll leave it to the research firms to come up with the “proof statements” like consumer confidence, manufacturing data and home sales. My “tennis shoe indicators” (gained by walking around and chatting) point towards an [...]

22 03, 2010

Getting Your Organization to Phase II in Social Media

2019-01-05T13:12:48+00:00March 22nd, 2010|

Like so many items that deal with the new world of social media, the idea for this post came from random events. The first was trying to come up with a topic for a forum on social media I'll be moderating in a few weeks. Since I met with the same business group last year, [...]

9 03, 2010

Three Things You Should Learn From the Challenges Faced by Banks

2019-01-05T13:12:49+00:00March 9th, 2010|

In the last year or so, the banking industry has been under fire from many places.  VHPR works with a range of community banks and also conducts online media monitoring for several financial services clients. To those in other businesses and industries who think they have nothing to learn from the challenges being faced by [...]

21 08, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

2019-01-05T13:13:04+00:00August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]