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About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 70 blog entries.
23 06, 2010

Telling Your Story in the New Media World

June 23rd, 2010|

Here's another example of the way you tell your story in the new media world.  The Washington Manufacturing Alert produced by former Seattle Post-Intelligencer business writer Bill Virgin has now added a space for its subscribers to tell their stories. VHPR was one of the first participants.  Great newsletter--great advertisers? Click on image to [...]

26 05, 2010

Location, location, location – extend the value of your brand into the gathering places of new markets

May 26th, 2010|

The new gathering places—the water coolers, street corners, and picket fences—of our time are on the Web. Conversations that can influence how the public knows about and evaluates your products and services are taking place in blogs, on FaceBook and through Twitter. Are you there to hear what’s being said? Are you there to engage [...]

6 05, 2010

Need Proof the Economy is Improving? Do Some Tennis Shoe Research

May 6th, 2010|

While you wouldn't know it from the Pacific Northwest weather, it feels like the economic climate is definitely warming up. I'll leave it to the research firms to come up with the “proof statements” like consumer confidence, manufacturing data and home sales. My “tennis shoe indicators” (gained by walking around and chatting) point towards an [...]

22 03, 2010

Getting Your Organization to Phase II in Social Media

March 22nd, 2010|

Like so many items that deal with the new world of social media, the idea for this post came from random events. The first was trying to come up with a topic for a forum on social media I'll be moderating in a few weeks. Since I met with the same business group last year, [...]

9 03, 2010

Three Things You Should Learn From the Challenges Faced by Banks

March 9th, 2010|

In the last year or so, the banking industry has been under fire from many places.  VHPR works with a range of community banks and also conducts online media monitoring for several financial services clients. To those in other businesses and industries who think they have nothing to learn from the challenges being faced by [...]

2 01, 2010

Thoughts on Behavior Styles, Social Media and Keeping My Glass Half Full in 2010

January 2nd, 2010|

Happy New Year! I'm definitely on the list of folks who was delighted to see 2009 fade into history. Although my personal life was enriched by a new granddaughter, a new son-in-law and some great family and cycling time, let's face it, the business climate was lousy. I believe we can see better days in [...]

24 11, 2009

Are You Ready for a 2010 Upturn? Start by finding new ways to engage your customers

November 24th, 2009|

Recent conversations with folks representing a wide range of industries tells me the jury is still out on how much of an economic upturn we'll see in 2010. Banks are still slow to lend, construction is at a standstill and excess buildings are still under construction. That being said, there are signs that in some [...]

21 08, 2009

Three Realities That Will Determine The Success of Your Company’s Social Media Program

August 21st, 2009|

Now that epic cyclist Lance Armstrong has embraced Twitter to promote his LiveStrong Foundation with the same enthusiasm he brings to leaving people behind on the Alp De Huez (http://twitter.com/lancearmstrong), it seems right to borrow from the title of his best selling book “It’s Not About the Bike: My Journey Back to Life” (http://www.amazon.com/Its-Not-About-Bike-Journey/dp/0399146113) as [...]

19 06, 2009

Social Media Brings About Unexpected Connections

June 19th, 2009|

The recent wedding of Heidi Hall, long-time VHPR Account Manager who is now at APCO Worldwide and Scott Tafferra, who formerly worked for First Mutual (a VHPR client) was a great VHPR reunion and as well as a time to reflect on the evolution of social media. Why this strange connection? Around the time that [...]

8 05, 2009

Seattle Fire Department Launches Blog

May 8th, 2009|

http://fireline.seattle.gov/ is a great example of how I believe government organizations and businesses alike will soon be using blogs.  Full disclosure, my daughter Dana Vander Houwen is a public information officer for the SFD and was involved in producing this, with no help or advice from Dad. It happens to be a perfect example of [...]