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About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 69 blog entries.
15 10, 2011

Now is really the time to "Get Visual"

October 15th, 2011|

Understanding the power and importance of telling a visually compelling story and incorporating it into a presentation on a rush deadline are very different things.  When I faced the challenge recently, it reminded me of the Chinese proverb, “If we do not change direction we are likely to end up where we are headed." Going [...]

21 06, 2011

“Best Places To Work” Are A Great Place For Customers Too

June 21st, 2011|

What fun to see long-time client Baker Boyer Bank win top honors in the mid-sized companies division of the Seattle Business Magazine Best Places to Work Competition at the Westin Hotel on June 16.  tinyurl.com/3rn2bcg With entries at an all time high and 650 in attendance its clear many organizations realize it's important to focus [...]

6 04, 2011

Video Boot Camp Tips To Help You Get Noticed

April 6th, 2011|

After a recent afternoon at "Video Boot Camp" at the University of Washington School of Communications, I am determined to do more to help our clients tell their stories in ways that have impact and get noticed. That means shooting more and better video and photos. Just to be clear, three important forces have made [...]

11 01, 2011

Five Resolutions For More Effective Communications

January 11th, 2011|

I see more and more signs of a brighter economy as more companies and individuals move from survival into growth mode. Effective communication will be critical in this transition, and if you use the approach you used even a year ago, it’s not going to work. To figure it out, start with some 2011 resolutions. [...]

2 11, 2010

New Opportunities for Banks

November 2nd, 2010|

The $30 billion lending fund for small businesses, part of the Small Business Jobs Act passed by Congress on September 27, is beginning to generate considerable "buzz" among the news media, small business owners, and the public. In an article on the front page of its October 2 edition, The Seattle Times hailed it as [...]

20 09, 2010

Don't Overlook the Aggregators

September 20th, 2010|

Sometimes it seems that when communicators try to help clients understand the importance of utilizing the new digital (social media) channels, we make the arguments much more complicated than needed. An alternative is to look at these communication tools in small parts and examine them separately. Today we start with Aggregators. Wikipedia defines a news [...]

23 08, 2010

Tacoma Dome Concert by Lady Gaga: Just Plain Fun – And a Lesson in Communication

August 23rd, 2010|

Several months ago, some friends asked us to attend the Lady Gaga Concert at the Tacoma Dome on August 21. I confess - my wife Loma and I didn't really know what we were committing to, but it sounded like fun and a chance to observe a master marketer and communicator. Her two-hour performance, before [...]

11 08, 2010

And Please, "Don't Tell Me I Look Better Naked."

August 11th, 2010|

My spouse and I just extended our membership to David Barton Gym in the Bravern complex in Bellevue. Since a bicycle jersey and spandex shorts are as close as you'll come to seeing me sans clothes, it wasn't their eye-catching tagline "Look Better Naked" that hooked us. With great equipment, clean facilities, a friendly staff, [...]

5 08, 2010

Reflections on a Seven Day Cycling Trip After a Healthy Time Out of the Saddle

August 5th, 2010|

My seven day cycling adventure in Eastern Washington and Canada is now a memory, and my body has fully recovered from the agony I put it through. I have a real sense of accomplishment for completing this adventure and am equally pleased my brain is now empty of a desire to do anything like this [...]

23 06, 2010

Telling Your Story in the New Media World

June 23rd, 2010|

Here's another example of the way you tell your story in the new media world.  The Washington Manufacturing Alert produced by former Seattle Post-Intelligencer business writer Bill Virgin has now added a space for its subscribers to tell their stories. VHPR was one of the first participants.  Great newsletter--great advertisers? Click on image to [...]