Generational Change Reminder
How you are doing on your B-3C communication planning?
9
02, 2015
26
01, 2015
How is Your Brand Doing? A Survey
Use this survey to determine how well your brand is doing.
14
01, 2015
Your Business & the VHPR B+3C Communication Scale
Here are the definitions for your B+3C Scale.
23
06, 2014
Congratulations Baker Boyer Bank!
Congratulations to Baker Boyer Bank for having so much to celebrate: Best of the Best 2014 (Walla Walla Union Bulletin): Best Bank & Best Financial Advisor 2014 Top 200 Community Banks (American Banker Magazine): Ranked for 8 years running. 100 Best Companies to Work For 2014 (Seattle Business Magazine): Ranked 10 years running. See how [...]
30
11, 2013
Embracing a Transition in Life and Communication
I am in a wonderful phase of my personal life and career. As I was reflecting on what I think will be exciting growth in 2013, I decided it was a great time to talk about my transition and what it means for VHPR. I’ve spent over 40 years as a newspaper reporter, university writer/editor, [...]
16
10, 2013
Steps to a Successful Brand Journalism Program
Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]
6
09, 2013
Being Curious about the New is the Only Way to Prepare… for the Future
Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the area, from multiple construction projects in South Lake [...]
28
03, 2013
Social Media Tips to Engage Your Audience
These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/
23
02, 2013
Planning to Use Social and Digital Media? Think Simple -Think Fast – Let Go!
I am beginning to think I am making the case unnecessarily complicated for why organizations need to get involved now in digital and social media. Two items I read recently made a compelling case that greater participation in social and digital media is critical for organizations to survive and also made it clear this charge [...]
17
01, 2013
Mixed Outlook – Positive Trends at Seattle University’s 2013 Forecast Event
While the long awaited turnaround in the U.S. economy is well underway, there are still areas of concern and employment is not expected to grow as quickly as many people have hoped. Those were some of my takeaways from remarks by Vladimir Bejan of the Albers School and Stan Humphries, chief economist at Zillow. Bejan [...]