About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 72 blog entries.
23 06, 2014

Congratulations Baker Boyer Bank!

2015-12-16T08:08:27+00:00June 23rd, 2014|

Congratulations to Baker Boyer Bank for having so much to celebrate: Best of the Best 2014 (Walla Walla Union Bulletin): Best Bank & Best Financial Advisor 2014 Top 200 Community Banks (American Banker Magazine): Ranked for 8 years running. 100 Best Companies to Work For 2014 (Seattle Business Magazine): Ranked 10 years running. See how [...]

30 11, 2013

Embracing a Transition in Life and Communication

2019-01-05T13:12:40+00:00November 30th, 2013|

I am in a wonderful phase of my personal life and career.   As I was reflecting on what I think will be exciting growth in 2013, I decided it was a great time to talk about my transition and what it means for VHPR. I’ve spent over 40 years as a newspaper reporter, university writer/editor, [...]

16 10, 2013

Steps to a Successful Brand Journalism Program

2019-01-05T13:12:40+00:00October 16th, 2013|

Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]

24 09, 2012

Welcome to "Brand Journalism"

2019-01-05T13:12:42+00:00September 24th, 2012|

Welcome to "Brand Journalism."  While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies  rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]