About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 69 blog entries.
16 10, 2013

Steps to a Successful Brand Journalism Program

October 16th, 2013|

Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]

6 09, 2013

Being Curious about the New is the Only Way to Prepare… for the Future

September 6th, 2013|

Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the  area, from multiple construction projects in South Lake [...]

28 03, 2013

Social Media Tips to Engage Your Audience

March 28th, 2013|

These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/

23 02, 2013

Planning to Use Social and Digital Media? Think Simple -Think Fast – Let Go!

February 23rd, 2013|

I am beginning to think I am making the case unnecessarily complicated for why organizations need to get involved now in digital and social media. Two items I read recently made a compelling case that greater participation in social and digital media is critical for organizations to survive and also made it clear this charge [...]

17 01, 2013

Mixed Outlook – Positive Trends at Seattle University’s 2013 Forecast Event

January 17th, 2013|

While the long awaited turnaround in the U.S. economy is well underway, there are still areas of concern and employment is not expected to grow as quickly as many people have hoped. Those were some of my takeaways from remarks by Vladimir Bejan of the Albers School and Stan Humphries, chief economist at Zillow. Bejan [...]

3 01, 2013

Three Resolutions to Get You Off To a Fast Start in Communicating in 2013

January 3rd, 2013|

I still believe the New Year is a great time for making some resolutions. Yes, they have a bad name because most people, including me, don't do too well at keeping them. Despite that, I offer three that will pay big dividends.  All three can be completed by the end of first quarter to give [...]

24 09, 2012

Welcome to "Brand Journalism"

September 24th, 2012|

Welcome to "Brand Journalism."  While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies  rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]

10 04, 2012

Seven Big Thought Reminders for Communicators

April 10th, 2012|

Seven Big Thought Reminders for Communicators From PSAMA Marketing Mix The 2012 PSAMA Marketing Mix Conference in Seattle on March 20 was a home run for communicators. It was a great opportunity to step back and think globally about issues like engagement, social media, and user based communication. My goal is to write in detail [...]

9 03, 2012

"Getting to Calm–The Art and Value of Slowing Down as a Parent" has something for everyone to think about.

March 9th, 2012|

My wife, Loma, and I attended the annual fundraiser for PEPS (Program for Early Parent Support) Tuesday, March 6 at Fischer Pavilion.  The audience trended heavily to the younger consumers who get great value from PEPS (http://www.peps.org/) when they first become parents. They provide thousands of volunteer hours to sustain a growing range of programs [...]

13 02, 2012

Social Media and "Generation Flux" Converge in 2012

February 13th, 2012|

Just finished "The Secrets of Generation Flux," by Robert Safian, the cover story in the February Fast Company Magazine tinyurl.com/77lkeb4. You will find it is perfect to jump-start your efforts to incorporate social media into your communication mix for 2012. (That was one of your resolutions, right?) A brief summary… Generation Flux is about operating [...]