Your Business & the VHPR B+3C Communication Scale
Here are the definitions for your B+3C Scale.
14
01, 2015
23
06, 2014
Congratulations Baker Boyer Bank!
Congratulations to Baker Boyer Bank for having so much to celebrate: Best of the Best 2014 (Walla Walla Union Bulletin): Best Bank & Best Financial Advisor 2014 Top 200 Community Banks (American Banker Magazine): Ranked for 8 years running. 100 Best Companies to Work For 2014 (Seattle Business Magazine): Ranked 10 years running. See how [...]
30
11, 2013
Embracing a Transition in Life and Communication
I am in a wonderful phase of my personal life and career.  As I was reflecting on what I think will be exciting growth in 2013, I decided it was a great time to talk about my transition and what it means for VHPR. I’ve spent over 40 years as a newspaper reporter, university writer/editor, [...]
16
10, 2013
Steps to a Successful Brand Journalism Program
Brand Journalism is the process of going directly to your critical audiences, taking on the role of a journalist or reporter in telling about your company, your values and why you are a good business partner. Since we are talking about stories, ask yourself: what makes a good story? Think about the last time you [...]
6
09, 2013
Being Curious about the New is the Only Way to Prepare… for the Future
Seattle's Jeff Bezos recently graced the cover of Fast Company magazine (King Bezos) and was also featured in the New York Times (August 17) after announcing he was purchasing the Washington Post. Living in Seattle, I am reminded daily of the impact Amazon is having on the  area, from multiple construction projects in South Lake [...]
28
03, 2013
Social Media Tips to Engage Your Audience
These are great reminders for anyone hoping to engage key audiences using social media. kevin.lexblog.com/2013/03/26/your-social-media-contributions-must-include-these-attributes/
23
02, 2013
Planning to Use Social and Digital Media? Think Simple -Think Fast – Let Go!
I am beginning to think I am making the case unnecessarily complicated for why organizations need to get involved now in digital and social media. Two items I read recently made a compelling case that greater participation in social and digital media is critical for organizations to survive and also made it clear this charge [...]
17
01, 2013
Mixed Outlook – Positive Trends at Seattle University’s 2013 Forecast Event
While the long awaited turnaround in the U.S. economy is well underway, there are still areas of concern and employment is not expected to grow as quickly as many people have hoped. Those were some of my takeaways from remarks by Vladimir Bejan of the Albers School and Stan Humphries, chief economist at Zillow. Bejan [...]
3
01, 2013
Three Resolutions to Get You Off To a Fast Start in Communicating in 2013
I still believe the New Year is a great time for making some resolutions. Yes, they have a bad name because most people, including me, don't do too well at keeping them. Despite that, I offer three that will pay big dividends. All three can be completed by the end of first quarter to give [...]
24
09, 2012
Welcome to "Brand Journalism"
Welcome to "Brand Journalism." While I didn't invent the term (wish I had), I think explaining it will go a long way in helping leaders in small- and mid-sized companies rethink communication and embrace the greater use of social media. Like many business communicators I have sometimes gotten excited about the potential for new communication [...]
