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About Boyd Vander Houwen

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So far Boyd Vander Houwen has created 71 blog entries.
14 03, 2016

Does Your Brand Need Some Reenergizing?

March 14th, 2016|

Alaska has always been my airline. They are locked in battle with larger Delta for customers, routes and independence. The February issue of Beyond magazine discusses their "brand reenergizing."

Respected local branding firm Hornall Anderson did the work visual word and the article features two Alaska executives discussing what they wanted to accomplish.

13 02, 2016

Family and Fun

February 13th, 2016|

Family still an important part of VHPR as Boyd celebrates the start of a new decade in our still new (and fun) downtown “hood.”

1 02, 2016

Want To Be Immersed in Brand Journalism?

February 1st, 2016|

Drive the brand journalism bandwagon! Brand journalism is hot right now. If you think it’s a fleeting trend, pay attention.

15 12, 2015

How Strong Is Your Story?

December 15th, 2015|

Reader and viewer attention spans are shrinking as demand for their attention grows. Does everything you send them on mobile phones, via e-mail or in other channels tell a strong consistent brand message for you? Here are some questions to help evaluate your story.

23 09, 2015

Social Media Success Stories

September 23rd, 2015|

In this guest post by Anita Thompson she shares great success stories of small businesses who have tapped into the power of social media, among them Seattle-based Little One Books.

18 09, 2015

Megan Clubb retires, Mark Kajita named CEO at Baker Boyer Bank

September 18th, 2015|

Mark Kajita has been named Chief Executive Officer at Baker Boyer as Megan Clubb announces her retirement effective January 1, 2016. Clubb will retain her title as chairman of the board.

2 09, 2015

Five questions for a stronger story

September 2nd, 2015|

How to determine if you are telling a great story to your key audiences.

9 02, 2015

Generational Change Reminder

February 9th, 2015|

How you are doing on your B-3C communication planning?

26 01, 2015

How is Your Brand Doing? A Survey

January 26th, 2015|

Use this survey to determine how well your brand is doing.

14 01, 2015

Your Business & the VHPR B+3C Communication Scale

January 14th, 2015|

Here are the definitions for your B+3C Scale.