Drive the brand journalism bandwagon! Brand journalism is hot right now. If you think it’s a fleeting trend, pay attention.
Reader and viewer attention spans are shrinking as demand for their attention grows. Does everything you send them on mobile phones, via e-mail or in other channels tell a strong consistent brand message for you? Here are some questions to help evaluate your story.
In this guest post by Anita Thompson she shares great success stories of small businesses who have tapped into the power of social media, among them Seattle-based Little One Books.
Mark Kajita has been named Chief Executive Officer at Baker Boyer as Megan Clubb announces her retirement effective January 1, 2016. Clubb will retain her title as chairman of the board.
How to determine if you are telling a great story to your key audiences.
How you are doing on your B-3C communication planning?
Use this survey to determine how well your brand is doing.
Here are the definitions for your B+3C Scale.
Congratulations to Baker Boyer Bank for having so much to celebrate: Best of the Best 2014 (Walla Walla Union Bulletin): Best Bank & Best Financial Advisor 2014 Top 200 Community Banks (American Banker Magazine): Ranked for 8 years running. 100 Best Companies to Work For 2014 (Seattle Business Magazine): Ranked 10 years running. See how [...]
I am in a wonderful phase of my personal life and career. As I was reflecting on what I think will be exciting growth in 2013, I decided it was a great time to talk about my transition and what it means for VHPR. I’ve spent over 40 years as a newspaper reporter, university writer/editor, [...]