Associated Press still packs a wallop – and content (a good story) still matters
With all the attention given to social media, influential bloggers, thought leaders and online news sites, it’s always nice to be reminded that some rules of “ old” media still apply, namely – if you offer something of interest, it will probably take off.
Patricia Edwards is a portfolio manager and retail specialist with our client Wentworth, Hauser and Violich who often comments for CNBC TV, Bloomberg TV and major print publications on how retailers are doing. The Associated Press published a story on Sunday with a several quotes from Patty (and the name Wentworth, Hauser and Violich) and within 24 hour it had been featured in over 200 print or online newspapers throughout North America, including the front page of the Seattle Times.
Just another reminder you need all the tools to tell your story.
Read the Associated Press story at any of these links: