Online media monitoring is the core of your social media strategy. 

It's critical that companies know what is being said in the conversations going on about them every day on social media blogs, news sites, and sites like Facebook and Twitter. VHPR Customized Social Media Monitoring keeps you informed, freeing you of the time-consuming process of checking dozens of daily Google or Bing alerts or paying a national or international monitoring service for volumes of information that doesn't pertain to you. We start with the latest key word search techniques, and then add a human touch to give you a daily summary of where you are being discussed and the potential impact. The latest updates are ready daily for your leadership team on a custom dashboard or can be e-mailed to you for fast action. Strategic crisis management consulting is also available. A monthly summary report will give you a graphic summary of where conversations are occurring, help you track them over time, and let you assess whether key brand messages are getting through.

 

Don't wait to engage your customers. Start using social media now. We use a strategic approach to generate business and engage customers.

 

Metrics Play a Key Role in Outreach

VHPR uses traditional and social media metrics for establishing a baseline and tracking the impact of the work that we do for our clients. These metrics are selected in advance and the baseline reviewed regularly so you can evaluate the return on your investment.

 

Metrics can range from customer inquiries and lead generation to sales and profitability. For workplace communication projects, they might involve employee job satisfaction, trust, engagement, and even turnover.

 

Brand metrics can include overall awareness, trust, and product knowledge. The important thing is that the metrics are put in place at the start and monitored carefully throughout, so you know what each dollar you spend.

 

The VHPR tailored online media monitor is an important, cost effective part of the effort. We utilize the latest in automate online search techniques to generate a daily report of what is being said about your organization in traditional media and on blogs, websites, and Twitter.

 

This data is presented to you in a monthly summary format, broken into categories that are important to you, so you can evaluate trends and changes. You have a complete history of your coverage at your fingertips.

 

To ask a question or get more information contact us at  boyd@vhpr.com.