Home > About Us > Mission and Objectives

Mission & Objectives

VHPR is a high-energy communications firm delivering more than ink. Our mission is to help clients develop and tell interesting, compelling stories to their most important audiences including customers, employees, clients, and the media.

We pride ourselves on staying ahead of change in the fast-moving communication business. That's why we have built a special social media practice to help you take advantage of the online communities where people are increasingly going for information when they make decisions on who to work with. See our Social Media page for more information.

Whether it’s traditional media or social media, every story is planned with the clear goal of getting your audience to take some action on your behalf. That may mean buying your products, joining your client list, referring you to others, or taking your side in a community dispute. In addition to being very results driven, three things about this approach set us apart.

First, we speak to all of your audiences. That means helping clients communicate more effectively to customers, employees and the community. Before we can do that, we have to really understand what is important to each of these groups and understand your story as well as you do

Second, we tell great stories. We listen and identify the elements that are most unique about your brand and company and then build creative, compelling stories with them. We bring the expertise of a large agency and the friendly, personalized, client-first service of a boutique firm.

Third, we treat the media like a client. Understanding and responding to the needs of radio, television, newspaper, and online reporters allows us to form strong relationships that make them more likely to listen to what we have to say.