Enhancing financial public relations and business turnarounds. The expertise of VHPR spans more than 25 years and includes Boyd Vander Houwen's experience in the public relations department of a large regional bank. As the agency of record for Laird Norton Trust Company and Wentworth, Hauser and Violich, the company achieved a much higher profile in the Puget Sound region. We also established a national media presence for WHV and helped their account managers become regular guests on MSNBC, CNN Money, and Bloomberg. They were also quoted frequently in the Wall Street Journal, New York Times, and other national publications.
Our Crisis Management Consulting Services have been utilized by several banks operating under Cease and Desist Orders from the FDIC and we've been on the communication team as organizations such as Washington Federal Savings Bank acquired other institutions. Visit "What Clients Say about Us" at www.vhpr.com/what-clients-say-about-us.aspx.
We follow three principles in enhancing your financial public relations and business turnarounds. First, be transparent and open; tell a consistent story to all audiences. Second, keep employees and customers in the loop through Town Hall Meetings, ongoing communication via e-mail, your website, and in face-to-face sessions.
Finally, we help our clients prepare to move quickly so they can respond to challenges that may occur quickly and completely. There is no time to waste in our fast moving world of social media.
VHPR for all types of financial public relations and business turnaround strategies. We choose the best channel, whether it’s mobile, digital, or print.
Metrics Play a Key Role in Outreach
VHPR uses traditional and social media metrics for establishing a baseline and tracking the impact of the work that we do for our clients. These metrics are selected in advance and the baseline reviewed regularly so you can evaluate the return on your investment.
Metrics can range from customer inquiries and lead generation to sales and profitability. For workplace communication projects, they might involve employee job satisfaction, trust, engagement, and even turnover.
Brand metrics can include overall awareness, trust, and product knowledge. The important thing is that the metrics are put in place at the start and monitored carefully throughout, so you know what each dollar you spend.
The VHPR tailored online media monitor is an important, cost effective part of the effort. We utilize the latest in automate online search techniques to generate a daily report of what is being said about your organization in traditional media and on blogs, websites, and Twitter.
This data is presented to you in a monthly summary format, broken into categories that are important to you, so you can evaluate trends and changes. You have a complete history of your coverage at your fingertips.
Enter your e-mail address, questions, or phone number here and someone will get back to you with information about how VHPR can help.