Enhancing internal corporate communication skills in the workplace.

The workplace has undergone a huge change with the evolution of social media tools such as Facebook, Twitter, Linked in, other social media sites, and the explosion in the use of websites and blogs.  It's more important than ever to be sure that employees understand key corporate messages and that the company understands the employees’ opinions and insights.  VHPR utilizes a variety of tools and approaches to gather solid, statistically valid information that you can analyze and use to improve workplace communication.

Strategic Communications Audit Elements Include:

·         Research to measure how communication programs are working and assess how critical corporate messages about strategy, approach, and mission are being received and understood.

·         Communications Audits to learn more about barriers to effective communication so programs to overcome these barriers can be developed and more fully engage employees.

·         Customer Audits to assess satisfaction with your employee services.

·         Strategic development of programs to help you add channels such as Facebook, Twitter and Linked in to your marketing mix.

·         Assessment audits that determine total cost and return for your communication programs.

Change Management Consulting

If your company is going through a merger, consolidation or other major corporate change a program providing additional outreach through Town Hall Meetings, Online Q&A’ s and forums, and additional face-to-face communication is often necessary.  These programs deliver an immediate impact in terms of reducing rumors and anxiety, fostering greater employee trust, and improving customer service. 

VHPR implements strategies that enhance employee communication, utilizes new digital channels for your message, and improve engagement.

Metrics Play a Key Role in Outreach

VHPR uses traditional and social media metrics for establishing a baseline and tracking the impact of the work that we do for our clients. These metrics are selected in advance and the baseline reviewed regularly so you can evaluate the return on your investment.

Metrics can range from customer inquiries and lead generation to sales and profitability. For workplace communication projects, they might involve employee job satisfaction, trust, engagement, and even turnover.

Brand metrics can include overall awareness, trust, and product knowledge. The important thing is that the metrics are put in place at the start and monitored carefully throughout, so you know what each dollar you spend.

The VHPR tailored online media monitor is an important, cost effective part of the effort. We utilize the latest in automate online search techniques to generate a daily report of what is being said about your organization in traditional media and on blogs, websites, and Twitter.

This data is presented to you in a monthly summary format, broken into categories that are important to you, so you can evaluate trends and changes. You have a complete history of your coverage at your fingertips.

Enter your e-mail address, phone number, and questions here and someone will get back to you with information on how VHPR can help.