Drive the brand journalism bandwagon! Brand journalism is hot right now. If you think it’s a fleeting trend, pay attention.
Reader and viewer attention spans are shrinking as demand for their attention grows. Does everything you send them on mobile phones, via e-mail or in other channels tell a strong consistent brand message for you? Here are some questions to help evaluate your story.
In this guest post by Anita Thompson she shares great success stories of small businesses who have tapped into the power of social media, among them Seattle-based Little One Books.
Mark Kajita has been named Chief Executive Officer at Baker Boyer as Megan Clubb announces her retirement effective January 1, 2016. Clubb will retain her title as chairman of the board.